Did you know that 70% of all clicked results on search engines are organic?
This means that potential customers prefer using organic search results, rather than paid ads. In addition to this, most people will only click on the first 2-3 search engine results, and majority will not search past the second search engine result page.
If anything, this statistic stresses the importance of search engine optimization (SEO) for your website. And to reap the maximum rewards from your SEO efforts, it should be an integral part of your web development strategy.
How Does SEO Friendly Web Development Help Your Business Website?
You may be wondering what the correlation is between search engine optimization and website development. The answer is that there is a huge correlation.
The purpose of SEO is increasing your website rankings. Search engines such as Google prefer good quality websites to push to the top of rankings. This is because they are dedicated towards providing a good user experience to visitors.
Hence, search engines reward websites that offer a good user experience to site visitors. These are all components of SEO. It includes:
- High quality content
- Clean website architecture
- Fast site speed
- Easy to navigate site
- Clear permalink structure
- Effective content formatting
- Relevant focus keywords
- Mobile friendly version of website
All of these efforts, which start with web development, can lead to increased search engine rankings, and increased organic traffic. Therefore, it is important for SEO specialists and web developers in UAE to work together when creating your business website. It will plant the seed for effective search engine optimization and lead to long-term traffic generation.
SEO Friendly Web Development Tips to Increase Your Business
Placing an emphasis on search engine optimization during the web development phase is a decision that will be rewarded by search engines. This is because consistency is key for SEO efforts.
Now that you have understood the importance of SEO friendly web development, here are some tips to achieve it:
1. Create a Site Structure that is Easy to Crawl
Google and other search engines send “crawlers” to assess your website and index it for search rankings. Your site structure should be easy to navigate and crawl. This includes having a clear homepage and menu. There should also be clear landing pages.
To do this, develop a logical site hierarchy with clearly defined categories.
2. Clear URL Structures
Crawlers will also assess your permalink structure, so it should also be clearly defined. The best way to do this is to clearly mention the category, and every subpage that leads to that page. Also make use of relevant focus keywords for an extra SEO boost. An SEO agency in Dubai can help you create effective URL structures during web development.
3. Easy Navigation
Make it as easy as possible for site visitors and crawlers to navigate your site. Clear call to action buttons, dropdown menus, and internal links are a great way to do this. Easy to navigate sites rank much higher on search engines, so it is an important step for web development in Dubai.
4. Keyword Focused Title Tags and Meta Descriptions
Title tags and meta descriptions are the clearest indicator of what your site page is about. Therefore, optimize it for search engines during the web development stage by including relevant focus keywords. Undergo proper keyword research in order to find keywords that you can easily rank for to build brand awareness.
5. Make use of Schema Markup
In recent years, search engines have been increasingly focused on using Schema markup to display rich snippets. Rich snippets are search results with extra elements besides the URL, title, and meta description. For example, it may provide product details, price, etc.
Schema markup allows you to add more context to your content, making it easier for help search engines understand your site content. This can help your search results appear as rich snippets.
These SEO friendly web development tips can greatly improve your search engine rankings. This will increase organic traffic and revenues for your website, thereby generating more business.
Where to Find the Best Web Development and SEO Agency in Dubai?
Maverix Digital is a leading SEO agency and provider of digital solutions in the UAE. We offer a complete range of services, from digital marketing to web development and SEO to help you succeed in the online world.
Our team of web developers and SEO specialists in UAE work together to create the best SEO friendly web development for all types of business websites. Contact us today to get started!